Privacy Policy for Launch Smart Co.
1. Introduction
At Launch Smart Co. (“we,” “our,” or “us”), accessible at launchsmartco.com, the protection of your personal data is our highest priority. We are firmly committed to maintaining your privacy and handling your personal information with transparency, care, and in accordance with applicable data protection laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”). This Privacy Policy explains how we collect, use, disclose, and secure your information, as well as your rights with respect thereto.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all visitors, users, and others who interact with our website, services, or digital products on launchsmartco.com. Launch Smart Co. acts as the “data controller” for purposes of GDPR in relation to the personal information we collect and process. As data controller, we determine the purposes and means of processing the data we collect through our platforms.
3. Categories of Data Processed
We may collect and process the following categories of personal data depending on your interaction with our site and services:
Usage Data
– Includes data about your interactions with our website, including your IP address, browser type and version, pages visited, timestamps, referring URLs, and session duration.
Account Data
– Includes your full name, postal address, email address, and phone number, which you provide when creating an account or communicating with us.
Profile Data
– Includes preferences, service history, product selections, and behavioral profiling to enhance user experience and provide personalized interactions.
Communication Data
– Includes the content of inquiries and support requests, email correspondence, chat messages, and customer service case notes.
Technical Data
– Includes device identifiers, operating system details, browser configuration, screen resolution, and other information relevant to ensuring technical compatibility.
Transaction Data
– Includes payment details (via third-party processors), purchases made, order details, and delivery information.
Preference Data
– Includes marketing e-mail consents, product and content preferences, and user-submitted interest surveys.
We collect these data points either directly from you or indirectly through analytic and technical tools employed on our website.
4. Legal Bases for Processing Personal Data
Under the GDPR, we process your personal data on the following lawful grounds:
– Contractual Necessity: To perform our obligations arising from contracts with you, such as providing access to services or delivering purchased products.
– Consent: When you explicitly allow us, for example, to send you marketing communications.
– Legitimate Interests: To operate our business effectively and provide tailored, secure, and relevant services, provided these interests do not override your fundamental rights.
– Legal Obligation: Where processing is necessary to comply with a legal requirement.
5. Your Data Protection Rights
If you are a resident of the European Economic Area (EEA) or a covered individual under the CCPA, subject to verification, you have the following rights regarding your personal data:
– Right of Access: Obtain a copy of the personal data we hold about you.
– Right to Rectification: Correct inaccurate or incomplete data about you.
– Right to Erasure: Request deletion of your personal data where appropriate.
– Right to Restriction: Limit how we process your data under specific conditions.
– Right to Data Portability: Receive your data in a machine-readable format and transmit it to another controller.
– Right to Object: Oppose processing based on our legitimate interest or for direct marketing.
– Right to Withdraw Consent: Where processing is based on consent, you may withdraw at any time without affecting the lawfulness of prior processing.
California residents may also request disclosure of data collection practices, request deletion of personal data, and opt-out of the “sale” of personal data as defined under the CCPA.
6. Security Measures
We implement robust technical and organizational measures to ensure the confidentiality, integrity, and availability of your data:
– Data is encrypted in transit and, where appropriate, at rest.
– Access to personal data is restricted to authorized personnel only.
– Systems are regularly updated and monitored for vulnerabilities.
– Staff receiving personal data undergo data protection training.
– Frequent data backups and intrusion detection protocols are employed.
While we strive to protect your data, no system can be guaranteed as 100% secure. We encourage you to use strong passwords and take precautions when sharing personal information online.
7. International Transfers
We may transfer your personal data internationally, including to countries outside the European Economic Area. Where such transfers occur, we ensure compliance through:
– The use of Standard Contractual Clauses approved by the European Commission.
– Implementing binding corporate policies or entering into partnerships with providers who adhere to recognized compliance frameworks such as the EU-U.S. Data Privacy Framework (as applicable).
We take all necessary steps to ensure that your data is provided adequate protection irrespective of jurisdiction.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
– Usage & Technical Data: Up to 24 months for analytics and service optimization.
– Account & Profile Data: Retained as long as your account is active and for up to 6 years thereafter, subject to legal obligations.
– Communication Data: Retained for 3 years for reference and legal accuracy.
– Transaction Data: Retained for up to 7 years for tax and audit compliance.
– Marketing Preferences: Stored until you withdraw your consent or unsubscribe.
Upon expiry of retention periods, data is securely archived, anonymized, or permanently deleted.
9. Cookie Policy
Our website uses cookies and similar technologies to improve user experience and analyze site performance. These include:
– Essential Cookies: Necessary for core site functions (e.g., login, navigation).
– Functional Cookies: Remember settings and preferences.
– Analytics Cookies: Collect statistics on usage trends and performance (e.g., Google Analytics).
– Performance Cookies: Help to measure and optimize site responsiveness.
10. Cookie Management and Compliance
On your first visit to launchsmartco.com, a cookie banner gives you the option to accept or customize cookies in line with GDPR and CCPA standards. You can manage or revoke your consent at any time through your browser settings or our dedicated cookie settings panel. You can also enable global privacy controls or install opt-out browser extensions where supported.
Where applicable under CCPA, we honor Do Not Sell or Share My Personal Information requests and implement opt-out mechanisms consistent with the law.
11. Children’s Privacy
Launch Smart Co. does not knowingly collect or solicit personal data from children under the age of 13, nor do we direct our services to individuals in that age group. If we learn that we have collected information from a child under 13 without verified parental consent, we will promptly delete such data.
12. Policy Updates
We may update this Privacy Policy from time to time in response to legal, technical, or business developments. Any significant changes will be communicated via our website or directly where appropriate. We encourage you to review this policy periodically.
13. Contact
If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal information, please contact us:
Email: [email protected]
Website: https://launchsmartco.com
We are committed to addressing privacy inquiries in a timely and transparent manner and to complying fully with applicable data protection laws.
Launch Smart Co. is committed to responsible and lawful data protection practices. If you have any questions or wish to exercise your privacy rights, please contact us at [email protected].