Privacy Policy for Launch Smart Co.
1. Introduction
At Launch Smart Co. (“we”, “our”, or “us”), accessible at https://launchsmartco.com (the “Website”), we prioritize your privacy and are fully committed to protecting your personal data. This Privacy Policy outlines our practices regarding the collection, use, processing, and safeguarding of your information in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy laws. We advocate a privacy-first approach and are dedicated to maintaining transparency and user trust.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to personal data we collect through the Website and related services and communications. Launch Smart Co. is the data controller responsible for determining the purposes and means of processing your personal data.
By using the Website, you acknowledge that you have read and understood this Privacy Policy.
3. Categories of Data Processed
We may process the following categories of personal data:
– Usage Data: Includes information such as IP address, browser type, time zone settings, language preferences, access times, pages viewed, links clicked, and browsing sessions.
– Account Data: Includes your name, billing and shipping address, email address, phone number, and login credentials necessary for accessing any account-based features.
– Profile Data: Includes preferences, purchase history, saved items, feedback, and behavioral insights derived from your interactions on our Website.
– Communication Data: Includes support queries, email correspondence, chat history, feedback forms, or other interactions with our support and sales teams.
– Technical Data: Includes device identifiers, operating system versions, browser plug-ins, screen resolution, hardware settings, and diagnostic information related to system performance.
– Transaction Data: Includes information regarding the products you purchase, payment details (processed securely via third parties), order status, and delivery-related information.
– Preference Data: Includes user-selected marketing preferences, communication consents, and stated product or service interests.
4. Legal Bases for Data Processing
We process your personal data under the following lawful bases:
– Consent: When you provide clear, affirmative consent to process your personal data for specific purposes, such as subscribing to newsletters or accepting cookies.
– Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into such a contract.
– Legal Obligation: Where we are legally required to process your data in compliance with applicable regulations.
– Legitimate Interest: Where processing is necessary for the purposes of our legitimate interests in improving services, securing our platform, analyzing trends, and supporting customer service, provided such interests are not overridden by your rights and interests.
5. Your Rights
Under applicable privacy laws, you have the following rights regarding your personal data:
– Right to Access: You may request confirmation of whether we process your personal data and obtain a copy of such data.
– Right to Rectification: You may request correction of inaccurate or incomplete personal data.
– Right to Erasure: You may request deletion of your data when no longer necessary for the purposes for which it was collected, or where consent is withdrawn.
– Right to Restriction: You may request that we limit the processing of your personal data under certain circumstances.
– Right to Data Portability: You may request a machine-readable copy of your personal data in a commonly used format and, where possible, the direct transfer of this data to another controller.
To exercise these rights or submit a privacy-related inquiry, contact us at [email protected].
6. Security Measures
We employ a range of technical and organizational security measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include:
– Data encryption during transmission and secure storage protocols
– Role-based access controls and authentication procedures
– Regular data backups and system audits
– Staff training on data privacy, confidentiality, and security requirements
7. International Transfers
Where personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place to comply with applicable data protection laws. Such safeguards include the use of Standard Contractual Clauses approved by the European Commission or other equivalent mechanisms authorized by the relevant data protection authorities. As part of our services, certain data may be processed by third-party providers operating in jurisdictions that may not afford the same level of data protection as your home country.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including compliance with legal, regulatory, tax, accounting, or reporting obligations. Retention periods include, but are not limited to:
– Usage Data: Retained for up to 12 months for analytics and system integrity
– Account Data: Retained for as long as the user account remains active or as required by law
– Transaction Data: Retained for 7 years to comply with tax and financial audit regulations
– Communication Data: Retained for 24 months following final correspondence
– Preference and Consent Data: Retained until consent is withdrawn or preferences are updated
Upon expiration of applicable retention periods, personal data is securely deleted or anonymized.
9. Cookie Policy
We use cookies and similar tracking technologies for various purposes on launchsmartco.com, including:
– Essential Cookies: Necessary for the Website to function properly (e.g., navigation, security).
– Functional Cookies: Enable enhanced functionality and preferences selected by users (e.g., remembered settings).
– Analytics Cookies: Help us understand how visitors interact with the Website through anonymous data collection and reporting.
– Performance Cookies: Optimize performance and measure the effectiveness of marketing activities.
For detailed information, please refer to our dedicated Cookie Disclosure located on our Website.
10. Cookie Management and Compliance
In accordance with GDPR and CCPA requirements, users are provided with transparent information about the use of cookies and given options to manage consent preferences through the cookie banner and settings interface. You may withdraw consent at any time using the cookie management tools provided or by adjusting your browser settings to disable or delete cookies.
European and California visitors have the right to opt-out of certain tracking technologies that qualify as “sales” or “sharing” under applicable law. We honor such preferences in compliance with legal obligations.
11. Special Protections for Children
Our Website and services are not intended for children under the age of 13, and we do not knowingly collect or solicit personal information from anyone in this age group. If we learn that we have inadvertently collected data from a user under 13, we will promptly delete the data. Parents or guardians who believe their child may have submitted personal data should contact us at [email protected].
12. Policy Updates
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or for any other reason. Material changes will be communicated to you via appropriate means, which may include email notifications or alerts upon visiting the Website. It is your responsibility to review this policy periodically for updates.
13. Contact Us
If you have any questions about this Privacy Policy, your personal information, or wish to exercise your data rights, please contact us at:
Email: [email protected]
We take privacy seriously and remain committed to complying with all applicable data protection laws and ensuring transparency in how your personal data is handled. Please feel free to reach out with any privacy-related concerns.